eCommerce Accelerates Beyond the Pandemic

Innovative U.S. Mail delivery truck

Written by Brian Yamada, chief innovation officer at VMLY&R, and Ian Cahill, director, innovation and data at VMLY&R

The lens of ecommerce at CES was most evident in the North Hall, where smart home applications and system platforms were on display. Because of the consumer nature of the space, there is certainly a push to identify the patterns of usage and payment models as more IoT devices move to an always-on level that may require subscription models, installation opportunities, and other upselling considerations.

  • Looking to improve supply chain issues, logistics and truck leasing company Ryder showcased its recent investments in its ecommerce fulfillment business. It showed an online order’s full life cycle, including state-of-the art inventory picking robots and more.
  • USPS spent a fair amount to showcase the future of delivery options in the U.S., including electric vehicles and more options to find packages in urban areas.
  • Of course the biggest ecommerce platform on the planet, Amazon, had a large presence. Supporting Matter as an IoT standard in many new devices and partnerships was a key focus. Also on display were enhanced Ring cameras, Amazon Sidewalk products and more Alexa functionality for EV and locating chargers on the go. And there were partnerships with Panasonic and Disney as well.

From a fintech standpoint, you could see a stronger presence of guided solutions like kiosks and digital services from traditional banking institutions. Surprisingly, the cryptocurrency space was largely absent, with some new offerings in cold storage and digital wallets the only things on display. The recent downturn in the crypto market and the controversy surrounding exchanges may have caused some to shy away from the conference.   

This article is part of a series that recaps CES 2023. To view other, please visit our CES 2023 Overview and Recap page.

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  • Dashboard of car
  • Robot filling package orders