HARNESSING THE POWER OF NATION BRANDING

In January, VMLY&R’s BAV Group launched Best Countries 2020 in partnership with U.S. News & World Report and the Wharton School of the University of Pennsylvania. Best Countries is a rankings, news and analysis project created to capture how countries are perceived on a global scale. The rankings evaluate 73 countries across 24 categories drawn from a survey of more than 20,000 global citizens, measuring 75 metrics that have the potential to drive trade, travel, and investment and directly affect national economies.

Read the Best Countries Report here.