Helping is the new selling

Coronavirus has forced us into social distancing, thus drastically reducing our person-to-person contact. Yet it looks like customers are closer than ever to their to-go brands. Still, with the exception of specific industries that were crippled by default by the new lockdown standards, well summed up by the hashtag #STAYATHOME, consumptions appear to be holding their own; they even increase in some cases. So does the dialogue with brands, which always relies on communication and advertising.

Simona Maggini, CEO, VMLY&R Italy; Francesco Poletti, executive creative director; and Luigi Accordino, head of strategy dive into the three golden rules for brands at the time of COVID-19. Click below to read the white paper.