The world faces a multitude of challenges. From the environment to hunger, there are think tanks across the globe working day in and day out to provide solutions to humanity’s biggest problems.Expo 2020 Dubai has also attempted to solve global problems by sharing with everyone the challenges and innovative approaches to these challenges that already exist—or are being developed—to ensure the next generations enjoy a better, calmer, and happier life on this planet.Expo raised awareness and empowered people to believe everyone can participate in the movement to make a positive societal and environmental impact.The global exhibition also displayed how different cultures and styles of creativity can influence the design of myriad solutions for the same problems, demonstrating that humanity shouldn’t limit itself to one single solution that is unlikely to fit all. Within this context, Expo promoted the exchange of ideas, perspectives, and experiences.Expo made it easy for most to understand the challenges—and, more importantly, the solutions—for the world we live in. This happened through innovative and immersive experiences that engaged and invoked a sense of pride in all who partook.It showed us how the sharing of cultures can simplify our search for something bigger and better. It showed us that no one person is an island.Implication: Cultural CommerceThere’s no one single solution for all marketing problems or opportunities out there. This rings even truer when we approach this conversation through the lens of commerce.People behave differently.Similar shopper target groups may differ depending on their environment, the country or culture they grew up or currently live in, and the current need state.By listening to culture and becoming part of it, commerce solutions will be able to drive relatability like never before. While global toolkits for commerce solutions will carry on existing, they should be built by collaboration and sharing instead of through imposition....Read MoreRelated Content Share This Story