On the third day of Lions Live week, Rey Tiempo, CCO, VMLY&R Philippines, and Valerie Madon, CCO, VMLY&R Asia, discussed the rising growth of online gaming, its specialty, and how brands can take advantage of it. Their conversation was part of WPP TV’s Creativity Special.
Because of Covid, people are taking to online gaming in a big way in household, says Tiempo. “We are a way past the time where gaming was only associated with males or for certain demographics. The scope of online gaming has become far wide.”
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