Retail: Now, Near and Next

The VMLY&R commerce team compiled a two-part POV on COVID-19. In Part 1, the team examined the dramatic consumer shift to ecommerce and what brands can do to respond. In Part 2, the team outlined strategies and tactics for clients to consider now and in the future. As the world slowly returns to normalcy, many of our clients will be facing two unique factors:

• An explosion of consumer online fulfillment adoption (pickup and delivery)
• An economic downturn