The Rise of Ecommerce and D2C

Charlie Wade, Head of D2C and New York Commerce, chatted with David Roth (CEO of The Store WPP, EMEA and Asia) about the rise of eCommerce and D2C. The themes included: a need for brands to think before and beyond the buy button; the importance of a clear customer promise; D2C is about mindset more than channels.

They also discuss how brands can co-create with their consumers to collapse the gaps between strategy and the end experience. Charlie draws on the critical steps for creating a sustainable, customer centric, D2C business as we adapt to the new normal.