Setbacks & Silver Linings

The Research Studio at VMLY&R recently guest lectured at Rutgers University to share what market research looks like in the real world, and in return, the students shared how COVID-19 has impacted their daily lives, relationships and plans for the future. This report is a culmination of the in-depth interviews conducted by the Rutgers students, giving us a glimpse into how the pandemic has and will continue to impact their perspective and behavior. Packed with thought-provoking questions and secondary research support, this share-out explores the Gen Z pandemic experience.