SOCIETAL RESPONSE TO COVID-19

Restless Inertia

The Research Studio at VMLY&R released the second in a series of four pieces intended to help us understand the diverse impacts caused by COVID-19.

"Restless Inertia” explores the evolving attitudes and behavior of people sheltering in place. The initial report, “Challenging Paradoxes" unearthed feelings of uncertainty people share. “Restless Inertia” addresses the frustration, impatience and rebellion people feel as time has progressed. 

Contact maddie.umali@vmlyr.com or carrie.pattersonreed@vmlyr.com with questions.