What can marketers learn about data from Covid-19?

Map of COVID-19 hot spots

Google COVID-19 and you'll find a multitude of visualizations and dashboards showing everything from the rate of spread, to the number of deaths and even industries most affected. They all pull in live data from a wide range of global sources and display in real-time. As most marketers know, this isn't an easy thing to do. 

Data is often a tricky tool for marketers, so as we all obsess over COVID-19, there’s an opportunity to overcome marketing’s own data challenges. Matthew Arnold, chief engagement officer at VMLY&R South Africa, compiled five top tips, handily organized into an easy to remember acronym. Click the button below to read the full article.