Made with Pride

For nearly 100 years, VMLY&R has created greatness. But it's not our initials that make us great—it's our people.

We know our power comes from your strengths. Yet, sadly, even in 2022, not all of our colleagues can freely be who they are.

It's illegal to be LGBTQ+ in 71 countries, and nations across the globe are turning queer identities into 'debates.'

As the world feels a little less safe for those who just want to be themselves, we thought it was time to show everyone what VMLY&R is really made of… PRIDE.

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Our winning campaigns

MADE WITH PRIDE

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Our global acclaims

MADE WITH PRIDE

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Our culture

MADE WITH PRIDE

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Our families

MADE WITH PRIDE

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Our future

MADE WITH PRIDE

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In June, we highlighted all the LGBTQ+ hands that touch everything we make to inspire you all to put who you are into what you create.

VMLY&R is proud to support every kind of person and empower you to stand prouder than ever.

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"We are proud of the individuals who make us extraordinary."

WHAT IS MADE WITH PRIDE?

Made With Pride is a celebration of all the LGBTQ+ hands that touch what we make on a daily basis because without them, our work simply wouldn't be the same. This month-long campaign featured LGBTQ+ folks from across the globe, highlighting the work that they do, have done, and are proudest of.

Every aspect of this month—from social posts, to activations, to panel discussions—centered LGBTQ+ voices from the creative landscape and explored how their contributions, influenced by their lived experiences, make our agency so much richer.

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WHAT DID WE DO?

We asked our global offices to submit their own stories on who they are and how their work is Made With Pride. We shared the stories of LGBTQ+ identifying VMLY&Rers across seven countries and nine offices—specifically from the gay, lesbian, non-binary, demisexual, queer, bisexual, pansexual, and transgender communities. We also hosted several global conversations and sent a toolkit of goodies to markets to create their own.

In addition to creating their own content with local submissions, offices across the globe hosted their own events and activations and built up their own LGBTQ+ networks to be more supportive than ever before.

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THE SUBMISSIONS

We asked our global offices to submit their own stories on who they are and how their work is Made With Pride. We shared the stories of LGBTQ+ identifying VMLY&Rers across seven countries and nine offices—specifically from the gay, lesbian, non-binary, demisexual, queer, bisexual, pansexual, and transgender communities. See below for the stunning full stories from VMLY&R people from across the globe.

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KGOTLELELO BRADLEY SEKITI

(They/He)

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  • Kgotlelelo Bradley Sekiti Made With Pride

SARAH DAVEY

(She/Her)

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  • Sarah Davey Made With Pride

JAMES PHILLIPS

(He/Him)

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  • James Phillips Made With Pride

RACHEL AYEH-DATEY

(She/Her)

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  • Rachel Ayeh-Datey Made With Pride

EMMANUEL XIROGIANNIS

(He/She/They)

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  • Emmanuel Xirogiannis Made With Pride

MAZEN ASMAR

(He/Him)

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  • Mazen Asmar Made With Pride

ANTONIO MELO

(He/Him)

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  • Antonio Melo Made With Pride

HAYLEY ROZMAN

(She/They)

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  • Hayley Rozman Made With Pride

TEREZA KOSTALKOVA

(She/Her)

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  • Tereza Kostalkova Made With Pride

KEATON VAUGHN

(They/Them)

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  • Keaton Vaughn Made With Pride

MADE WITH PRIDE: LIVE

There were so many wonderful conversations that took place during the month and in so many offices worldwide. Highlights include:

  • Conversations with Maneo Mohale, Remi Sadé, and Suki Sandhu in the U.K.
  • A Tea Session with James Phillips and Jason McCarty in North America
  • A panel on bringing our identities to work in Mexico

But here, you can watch our global session with some of our leading LGBTQ+ leaders discussing why identity is key to creativity.

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FLAG FACTS!

We ended the month with a set of educational stories to help eveyone get to know LGBTQIAP+ flags and communities just a little bit better.

Made With Pride Campaign Introduction

Made With Pride Pansexual Flag

Made With Pride Gay Flag

Made With Pride Bisexual Flag

Made With Pride Transgender Flag

Made With Pride Non-Binary Flag

Made With Pride Lesbian Flag

Made With Pride Intersex Flag

Made With Pride Asexual Flag

Made With Pride Demisexual Flag

VMLY&R PLUS logo

This campaign was created by VMLY&R Plus, our U.K. office’s LGBTQ+ employee resource group. If you would like to get in touch, please contact:

paige.jowsey@vmlyrcommerce.com

A special thank you to all the amazing people who shared their stories, hosted events, created content, and supported the work worldwide. May you continue to feel empowered and bring who you truly are into what you create.

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