CHANTIX AWARDED GOLD AT ADVERTISING RESEARCH FOUNDATION AWARDS

Ray Liotta in a CHANTIX commercial

VMLY&R earned a gold in the pharmaceuticals category the 2019 Advertising Research Foundation Awards for its work on the CHANTIX® Ray Liotta Celebrity Testimonial.

ARF wrote, "These winning campaigns stood out among the record-breaking number of submissions entered in 2019, exemplifying the power of research and data behind effective advertising. Each campaign rose to the top in a rigorous review process that accessed the work on multiple dimensions and criteria, including the methodology and astuteness of the insight, the strength of the creative idea, and the resulting performance."

View the case study on the Advertising Research Foundation website