Feasting with the Lions

Cannes Lions International Festival of Creativity 2022 comes to a roaring end as VMLY&R companies bring home 52 Lions, including two Grand Prix, along with 96 shortlists! We are proud. We are VMLY&R!

VMLY&R São Paulo earned the title of Entertainment Track Agency of the Year.

Additionally, WPP was awarded as the industry's most creative company at Cannes Lions, with 176 Lions total.

2 Grand Prix, 8 Gold, 17 Silver, 29 Bronze, 9 Shortlists
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Follow along below for day-by-day results from the 2022 Cannes Lions.

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FRIDAY, June 24, 2022

Sustainable Development Goals

Silver for "Smart Fill" by VMLY&R COMMERCE India for Unilever

Shortlist for "I Am Working" by VMLY&R São Paulo for Starbucks

Shortlist for "Adeli" by VMLY&R India for Unipads

Glass Lions

Bronze for "Adeli" by VMLY&R India for Unipads

Titanium

Shortlist for "The First Meta Sneaker" by Berlin Cameron for Under Armour

Shortlist for "Plasticoff" by VMLY&R Mexico City for Whirlpool

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3 Gold, 4 Silver, 6 Bronze, 17 Shortlists

 

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THURSDAY, June 23, 2022

Today’s Cannes Lions Festival of Creativity festivities honored the Creative Data, PR, Social & Influencer, Direct, Media and Creative B2B Lions. We are ROARING with excitement that we had 13 winners at Thursday night’s ceremonies.

Media

Gold for "Very Gay Raptor" by VMLY&R London for Ford

Silver and a Shortlist for "Anti-Hijack Ads" by VMLY&R Johannesburg for Vodacom

Bronze and a Shortlist for "Anti-Look — The Life-Saving QR Design" by Scholz & Friends for Johanniter

Bronze for "I Am Working" by VMLY&R São Paulo for Starbucks

Two Shortlists for "Los Santos +3º" by VMLY&R São Paulo for Greenpeace

Shortlist for "National Roast Day" by VMLY&R Kansas City for Wendy's

Shortlist for "The Beer Brochure" by VMLY&R COMMERCE New York for Continental

Shortlist for "Vaccine Readiness Model" by VMLY&R for Walgreen's

Social & Influencer

Gold for "The First Meta Sneaker" by Berlin Cameron for Under Armour

Silver and a Shortlist for "Twitter Feminine Arabic" by VMLY&R COMMERCE MENA for Twitter

Bronze for "The Virtual Nodule" by VMLY&R São Paulo for Amara

Bronze and a Shortlist for "National Roast Day" by VMLY&R Kansas City for Wendy's

Shortlist for "Julien" by VMLY&R Kansas City for Wendy's

Shortlist for "Meat Tweet" by VMLY&R Kansas City for Wendy's

Two Shortlists for "Los Santos +3º" by VMLY&R São Paulo for Greenpeace

Shortlist for "Rockin' Mamas" by VMLY&R Italy for Rolling Stone

Direct

Silver, Bronze, and a Shortlist for "Los Santos +3º" by VMLY&R São Paulo for Greenpeace

Bronze and two Shortlists for "I Will Always Be Me" by VMLY&R New York for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-Royce

Shortlist for "Audio Ad You Can See" by VMLY&R Melbourne for Defence Force Recruiting

Shortlist for "The Buildboard Challenge" by VMLY&R Paris for Charal

Shortlist for "NuGen" by VMLY&R New York for Colgate

Creative Data

Bronze and a Shortlist for "Anti-Hijack Ads" by VMLY&R Johannesburg for Vodacom

Shortlist for "Fertility Finder" by VMLY&R New York for the Baby Quest Foundation

Shortlist for "This Is Our Shot" by VMLY&R Chicago for Walgreens

Shortlist for "A Letter from the World" by VMLY&R Bogotá for Write for Rights

PR

Shortlist for "Anti-Look — The Life-Saving QR Design" by Scholz & Friends for Johanniter

Three Shortlists for "Adeli" by VMLY&R Mumbai for Unipads

Shortlist for "National Roast Day" by VMLY&R Kansas City for Wendy's

Shortlist for "The League Among All Leagues" by VMLY&R Lima for The League Against Cancer

Creative B2B

Shortlist for "We Stand" by VMLY&R São Paulo for Santander Bank

Shortlist for "Pet Interns" by VMLY&R COMMERCE Bogotá for Fundacion Rescatame

 

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WEDNESday, June 22, 2022

Today’s Cannes Lions Festival of Creativity festivities honored the Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Brand Experience & Activation, Innovation and Mobile Lions. We are ROARING with excitement that we had 13 winners and 17 shortlists at Wednesday night’s ceremony.

Creative Effectiveness

Gold and Silver for "The Tampon Book" by Scholz & Friends (a VMLY&R company) for The Female Company

Brand Experience & Activation

Gold and two Shortlists for "I Will Always Be Me" by VMLY&R New York for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-Royce

Bronze for "Plasticoff" by VMLY&R Mexico for Whirlpool

Two Shortlists for "First Aid for Humanity" by VMLY&R Warsaw for BNP Paribas and the Polish Red Cross

Shortlist for "Oreo Stuf Scan" by VMLY&R COMMERCE for Oreo

Shortlist for "Adeli" by VMLY&R Mumbai for Unipads

Shortlist for "Smart Fill" by VMLY&R COMMERCE India for Unilever

Creative Commerce

Gold and two Shortlists for "Smart Fill" by VMLY&R COMMERCE India for Unilever

Bronze for "The First Meta Sneaker" by Berlin Cameron for Under Armour

Bronze for "We Stand" by VMLY&R São Paulo for Santander

Bronze for "Jersey Pay" by VMLY&R COMMERCE Mexico for Corona

Shortlist for "Fan Heartbreak Ice Cream" by VMLY&R COMMERCE for Elena's

Shortlist for "Voicy Machine" by VMLY&R Italy for Lavazza

Two shortlists for "Santander Ela" by VMLY&R São Paulo for Santander Bank

Creative Strategy

Silver for "The Smile That Changed An Industry" by VMLY&R Paris for Colgate

Shortlist for "Anti-Look — The Lifesaving QR Code Design" by Scholz & Friends (a VMLY&R company) for Johanniter Unfall-Hilfe

Mobile Lions

Silver  for "Jersey Pay" by VMLY&R COMMERCE Mexico for Corona

Bronze and a shortlist for "Anti-Hijack Ads" by VMLY&R Johannesburg for Vodacom

Innovation Lions

Silver for "The Killer Pack" by VMLY&R Mumbai for Maxx Flash

Shortlist for "Plasticoff" by VMLY&R Mexico for Whirlpool

Creative Business Transformation

Bronze for "Smart Fill" by VMLY&R COMMERCE India for Unilever

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3 Gold, 4 Silver,  Bronze, 17 Shortlists

 

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Cannes 2022 End of Day 2

 

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TUESday, June 21, 2022

Today, VMLY&R companies added nine Lions and 16 shortlists to the pack, including:

Entertainment

Gold, Silver, and a Shortlist for "Los Santos +3°C" by VMLY&R São Paulo for Greenpeace

Silver and a Shortlist for "The First Meta Sneaker" by Berlin Cameron for Under Armour

Entertainment for Sport

Gold and three Shortlists for "Los Santos +3°C" by VMLY&R São Paulo for Greenpeace

Shortlist for "The First Meta Sneaker" by Berlin Cameron for Under Armour

Shortlist for "Fan Heartbreak Ice Cream" by VMLY&R COMMERCE for Elena's

Industry Craft

Silver for "Rockin' Mamas" by VMLY&R Milan for Rolling Stone

Silver for "Sound Tour" by Geometry Ogilvy Japan (a VMLY&R COMMERCE company) for Spotify

Silver for "National Roast Day 2022" by VMLY&R Kansas City for Wendy's

Three shortlists for "Smile Lines" by VMLY&R Paris for Colgate Palmolive

Three shortlists for "Secure Net Parental Control" by VMLY&R Johannesburg for Vodacom

Design

Bronze for "First Aid for Humanity" by VMLY&R Warsaw for BNP Paribas and the Polish Red Cross

Bronze for "NuGen" by VMLY&R South Africa for Colgate

Shortlist for "Plasticoff" by VMLY&R Mexico for Whirlpool

Shortlist for "Sound Tour" by Geometry Ogilvy Japan (a VMLY&R COMMERCE company) for Spotify

Digital Craft

Shortlist for "The First Meta Sneaker" by Berlin Cameron for Under Armour

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Monday, June 20, 2022

VMLY&R companies are off to a roaring start receiving recognition in each category, including two coveted Grand Prix Lions, one gold, three silver, and nine bronze. Today's Lion recognition includes:

Outdoor Lions

Bronze for "Uncomfortable Truth" by TAXI for the Human Rights Foundation

Bronze for "NYC Says Gay" by VMLY&R for the New York Office of the Mayor

Health & Wellness

Grand Prix for "The Killer Pack" by VMLY&R Mumbai for Maxx Flash

Silver for "Adeli" by VMLY&R Mumbai for Unipads

Silver for "The Virtual Nodule" by VMLY&R São Paulo for Amaro

Bronze for "First Aid for Humanity" by VMLY&R Warsaw for BNP Paribas and the Polish Red Cross

Pharma

Grand Prix and Bronze for "I Will Always Be Me" by VMLY&R New York for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-Royce

Print & Publishing

Silver for "Rockin' Mamas" by VMLY&R Milan for Rolling Stone

Bronze for "I Will Always Be Me" by VMLY&R New York for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-Royce

Bronze for "The Real Problem" by VMLY&R São Paulo for Athos

Radio & Audio

Gold and two bronze for "I Will Always Be Me" by VMLY&R New York for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-Royce

Bronze for "Los Santos +3°C" by VMLY&R São Paulo for Greenpeace

 

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End of Day 1

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