FLIPPING THE SCRIPT: THE RISE OF SHAPE-SHIFTING EXPERIENCE PLATFORMS

Retail brands the world over are reinventing what it looks like to shop, far beyond the much-discussed physical and digital divide. From big box to burgeoning D2C brands, retailers who are thriving in the e-commerce age are building strong communities and imaginative experiences across customer touch points.

At this year’s Advertising Week New York, SHOWFIELDS' Katie Hunt and VMLY&R's Charlie Wade took the stage to explore the strategies that today's top D2C marketers are using to flip the script on retail.

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