Glittering at the Golden Anniversary

One Show Penta Pencil with Wendy's logo

On Friday, May 19, the One Club for Creativity celebrated 50 years of The One Show honoring global creative excellence.

VMLY&R's partnership with Wendy's earned the Penta Pencil, which is awarded to a team of agency and brand who, together, have created stellar work for five or more years.

Forward-thinking, leading-edge work from VMLY&R garnered five gold, four silver, four bronze and 33 merit awards during this golden anniversary event.  

Winning work includes:

“I Will Always Be Me” by VMLY&R for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-Royce

  • Gold in the Direct Marketing category
  • Gold in Experiential & Immersive
  • Gold and Silver in Pharma
  • Gold in Print & Promotional
  • Gold in Audio
  • Bronze in Interactive, Online and Mobile
  • Merit in Design

“Shout” by VMLY&R Mexico for Telfonica Movistar

  • Silver in the Branded Entertainment category
  • Silver in Film & Video
  • Five Merits in Moving Image Craft and Production
  • Merit in Music & Sound Craft

“Jingle Board” by Scholz & Friends for McDonald’s

  • Silver and Merit in the Out of Home category
  • Merit in Music & Sound Craft

“Jersey Pay” by VMLY&R Commerce for AB InBev

  • Bronze in the Design category
  • Bronze and Merit in Experiential & Immersive
  • Bronze in Print & Promotional
  • Merit in Design
  • Merit in Interactive & Mobile Craft
  • Two Merits in Interactive, Online and Mobile

“Smart Fill” by VMLY&R Commerce for Unilever

  • Bronze in the Experiential & Immersive category
  • Two Merits in the Direct Marketing
  • Merit in Public Relations
  • Merit in Sustainable Development

“The Reality Flag” by VMLY&R for Human Rights Campaign

  • Merit in the Health & Wellness category
  • Merit in Out of Home

“Parental Control” by VMLY&R South Africa for Vodacom

  • Two Merits in Print & Promotional

“The Audio Ad You Can See” by VMLY&R Australia for Defence Force Recruiting-Navy

  • Two Merits in the Radio & Audio category

“Anti-hijack Ads” by VMLY&R South Africa for Vodacom

  • Merit in the Creative Use of Data category

“Anti-look: The Life-Saving QR Design” by Scholz & Friends for Johanniter

  • Merit in the Creative Effectiveness category

“eCycleland” by VMLY&R for Intel

  • Merit in the Gaming category

“First Aid for Humanity” by VMLY&R Poland for BNP Paribas

  • Merit in the Health & Wellness category

“Forced Labor Plug-in” by TAXI for the Human Rights Foundation

  • Merit in the Creative Use of Data category

“Invisibles” by VMLY&R Health for Biogen-Fund AME

  • Merit in the Pharma category

“Sugar Kids” by VMLY&R Health for Ministry of Health

  • Merit in the Health & Wellness category

“Paintings of Hope” by VMLY&R Health for Gilead Sciences

  • Merit in the Pharma category

“The Systemic Racism Pin” by TAXI for Amnesty International

  • Merit in the Public Relations category

 

 

     

       

       

       

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