On Friday, May 19, the One Club for Creativity celebrated 50 years of The One Show honoring global creative excellence.VMLY&R's partnership with Wendy's earned the Penta Pencil, which is awarded to a team of agency and brand who, together, have created stellar work for five or more years.Forward-thinking, leading-edge work from VMLY&R garnered five gold, four silver, four bronze and 33 merit awards during this golden anniversary event. Winning work includes:“I Will Always Be Me” by VMLY&R for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-RoyceGold in the Direct Marketing categoryGold in Experiential & ImmersiveGold and Silver in PharmaGold in Print & PromotionalGold in AudioBronze in Interactive, Online and MobileMerit in Design“Shout” by VMLY&R Mexico for Telfonica MovistarSilver in the Branded Entertainment categorySilver in Film & VideoFive Merits in Moving Image Craft and ProductionMerit in Music & Sound Craft“Jingle Board” by Scholz & Friends for McDonald’sSilver and Merit in the Out of Home categoryMerit in Music & Sound Craft“Jersey Pay” by VMLY&R Commerce for AB InBevBronze in the Design categoryBronze and Merit in Experiential & ImmersiveBronze in Print & PromotionalMerit in DesignMerit in Interactive & Mobile CraftTwo Merits in Interactive, Online and Mobile“Smart Fill” by VMLY&R Commerce for UnileverBronze in the Experiential & Immersive categoryTwo Merits in the Direct MarketingMerit in Public RelationsMerit in Sustainable Development“The Reality Flag” by VMLY&R for Human Rights CampaignMerit in the Health & Wellness categoryMerit in Out of Home“Parental Control” by VMLY&R South Africa for VodacomTwo Merits in Print & Promotional“The Audio Ad You Can See” by VMLY&R Australia for Defence Force Recruiting-NavyTwo Merits in the Radio & Audio category“Anti-hijack Ads” by VMLY&R South Africa for VodacomMerit in the Creative Use of Data category“Anti-look: The Life-Saving QR Design” by Scholz & Friends for JohanniterMerit in the Creative Effectiveness category“eCycleland” by VMLY&R for IntelMerit in the Gaming category“First Aid for Humanity” by VMLY&R Poland for BNP ParibasMerit in the Health & Wellness category“Forced Labor Plug-in” by TAXI for the Human Rights FoundationMerit in the Creative Use of Data category“Invisibles” by VMLY&R Health for Biogen-Fund AMEMerit in the Pharma category“Sugar Kids” by VMLY&R Health for Ministry of HealthMerit in the Health & Wellness category“Paintings of Hope” by VMLY&R Health for Gilead SciencesMerit in the Pharma category“The Systemic Racism Pin” by TAXI for Amnesty InternationalMerit in the Public Relations category rgb(7,0,45)...Read MoreRelated Contentrgb(7,0,45)Content type- Any -ArticleBAV BrandBasic pageBrandCase StudyClientCountryFlightItineraryJobLandingLocationPersonRegionRegional MenuSocial MenuStyleguideRelated Categories (field_related_categories)Related Clients (VERF selector)- Restricted access -. 30% ClubAbsolutACCAC Sparta PrahaActiviaadidasadidasAgeas Federal Life InsuranceALICORPAlproAmaroAmbliopia Campaña MundialAmerican Academy LarnacaAmnesty InternationalAmnesty InternationalAmnistía InternacionalArçelikAthosAustralian UnityBaby Quest FoundationBaileysBank of CyprusBank of CyprusbeIN SportsBetty CrockerBeymenBICBIMBOBiogen and FundAMEBlack Executive CMO AllianceBNP ParibasBond UniversityBoonthavornBootsBootsBreilBridgestoneBumble IndiaBurger KingCafé de 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