Glittering at the Golden Anniversary

On Friday, May 19, the One Club for Creativity celebrated 50 years of The One Show honoring global creative excellence.

VMLY&R's partnership with Wendy's earned the Penta Pencil, which is awarded to a team of agency and brand who, together, have created stellar work for five or more years.

Forward-thinking, leading-edge work from VMLY&R garnered five gold, four silver, four bronze and 33 merit awards during this golden anniversary event.  

Winning work includes:

“I Will Always Be Me” by VMLY&R for Dell Technologies, Intel, the Motor Neurone Disease Association and Rolls-Royce

• Gold in the Direct Marketing category
• Gold in Experiential & Immersive
• Gold and Silver in Pharma
• Gold in Print & Promotional
• Gold in Audio
• Bronze in Interactive, Online and Mobile
• Merit in Design

“Shout” by VMLY&R Mexico for Telfonica Movistar

• Silver in the Branded Entertainment category
• Silver in Film & Video
• Five Merits in Moving Image Craft and Production
• Merit in Music & Sound Craft

“Jingle Board” by Scholz & Friends for McDonald’s

• Silver and Merit in the Out of Home category
• Merit in Music & Sound Craft

“Jersey Pay” by VMLY&R Commerce for AB InBev

• Bronze in the Design category
• Bronze and Merit in Experiential & Immersive
• Bronze in Print & Promotional
• Merit in Design
• Merit in Interactive & Mobile Craft
• Two Merits in Interactive, Online and Mobile

“Smart Fill” by VMLY&R Commerce for Unilever

• Bronze in the Experiential & Immersive category
• Two Merits in the Direct Marketing
• Merit in Public Relations
• Merit in Sustainable Development

“The Reality Flag” by VMLY&R for Human Rights Campaign

• Merit in the Health & Wellness category
• Merit in Out of Home

“Parental Control” by VMLY&R South Africa for Vodacom

• Two Merits in Print & Promotional

“The Audio Ad You Can See” by VMLY&R Australia for Defence Force Recruiting-Navy

• Two Merits in the Radio & Audio category

“Anti-hijack Ads” by VMLY&R South Africa for Vodacom

• Merit in the Creative Use of Data category

“Anti-look: The Life-Saving QR Design” by Scholz & Friends for Johanniter

• Merit in the Creative Effectiveness category

“eCycleland” by VMLY&R for Intel

• Merit in the Gaming category

“First Aid for Humanity” by VMLY&R Poland for BNP Paribas

• Merit in the Health & Wellness category

“Forced Labor Plug-in” by TAXI for the Human Rights Foundation

• Merit in the Creative Use of Data category

“Invisibles” by VMLY&R Health for Biogen-Fund AME

• Merit in the Pharma category

“Sugar Kids” by VMLY&R Health for Ministry of Health

• Merit in the Health & Wellness category

“Paintings of Hope” by VMLY&R Health for Gilead Sciences

• Merit in the Pharma category

“The Systemic Racism Pin” by TAXI for Amnesty International

• Merit in the Public Relations category