High-tech Healthcare Gets Smaller, Better


Written by Brian Yamada, chief innovation officer at VMLY&R, and Ian Cahill, director, innovation & data at VMLY&R

CES 2023 was another year of amazing advancements across digital health. The footprint on the floor continues to expand as processing power and speed increase; chips and devices get smaller; and AI/ML powers software and services to analyze the massive amount of data collected via sensors, cameras, and more. Services that were previously relegated to doctor’s offices or hospitals can now be used at home, enabled by emerging technologies and improving hardware. 

In some cases, these technologies will better inform the patient or caregivers. In others, these digital tools allow the patient and family to provide more information to their doctors and nurses, enabling ongoing monitoring and insight to elevate levels of care and quality of life. It’s impossible to cover all the categories in a quick summary, but some key highlights include:

  • iMediSync iSyncWave: This device looks like a bike helmet on the outside, but it is a 100% dry EEG measurement — soft-fitting, expandable, wireless, dry EEG device with near-infrared photobiomodulation. It’s an at-home AI brain scanning and enhancing system designed as an AI-driven early detection therapeutic platform for optimal brain health. 
  • Withings U-Scan: This device got a lot of buzz at CES this year. This small pod is placed in the toilet to complete a urinalysis. There are two types of pods: one for nutritional analysis and a second for analyzing the menstrual cycle. The system then feeds results to the accompanying mobile app. This is an early prototype; the company isn’t making any claims of efficacy of any tracked data at this stage. 
  • Abbott Proclaim Plus Spinal Cord Stimulation System: This implanted device sends mild electrical pulses to the nerves along the spinal cord that manage chronic pain. These electrical pulses are designed to change the way the body perceives pain signals and improve quality of life.

Some of these technologies and digital therapies are market-ready while others still need to move through the testing and approval processes. HCPs will also need to adapt their routines and understand how to leverage these new tools. However, we are now even further along the path to our health digital twins. True health digital twins will integrate data from across all of our wearables — from lifestyle and exercise to diet to more complex monitoring platforms — and create recommendations on all of that real-time information. That promise is there, and each year, we’re accelerating toward a healthier future. 


This article is part of a series that recaps CES 2023. To view other, please visit our CES 2023 Overview and Recap page.

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