MEMES AND MEDICIS: BRANDS ARE THE NEW CULTURE CREATORS

2020-01-15

Interruption marketing has reached its sell-by-date, leaving many brands scrambling for relevance. To survive in a post-advertising era, brands have become our modern-day Medicis. They are our entertainers, storytellers, creators and curators – connecting through culture rather than interrupting it.

Speaking at Advertising Week New York, Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO explored why culture has become our new media, and how brands can harness the power to spread like memes within it.

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