WPP today announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris.Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s proprietary next-generation tech platform increases campaign efficiency and enables the company to service large-scale complex campaigns for enterprise clients, including Google, Ford, Ulta Beauty and Amazon. Obviously offers a full stack of end-to-end services, including marketing strategy, influencer identification, content creation, campaign management, and robust reporting and analysis. Its team of nearly 100 people will join VMLY&R’s network, accelerating the WPP agency’s investment in award-winning data and social media work.Obviously’s tech offerings include automating processes; streamlined workflow between influencers, clients and internal teams; and enhancing data to deliver real-time campaign and audience insights. The agency’s unique data analytics infrastructure also leverages AI to deliver predictive analysis and assess campaign pricing and benchmarking.Obviously has prioritized innovation and development in regulated industries such as pharma, healthcare, finance and insurance. These differentiated offerings have helped the agency capture a slice of the rapidly growing U.S. influencer market, estimated to have been worth $5 billion in 2022 (eMarketer).Mae Karwowski, CEO of Obviously, said: “Obviously’s ability to match each client’s unique needs while delivering at a global scale has made us a leader in influencer marketing. Our unique approach to creator-led marketing combined with our proprietary technology has resulted in explosive growth. This acquisition is the best of both worlds; we retain our agile and entrepreneurial culture while benefiting from VMLY&R’s depth of experience and global scale - resulting in accelerated growth for all. We couldn’t be more excited to join the WPP network.”Jon Cook, CEO of VMLY&R, added: “Bringing Obviously into our VMLY&R family is a clear win as clients demand more intelligent data and results in the influencer space. Obviously’s tech and data capabilities are highly innovative, and its ability to scale creator content quickly and efficiently, and in every language, makes it instantly prepared to be leveraged globally. I’m elated to start working with Mae, Max and the entire Obviously team. We’re excited for what’s to come and the many creative opportunities we’ll unlock together for our client partners.”Mark Read, CEO of WPP, said: “The creator economy has experienced huge growth in recent years, and it plays a pivotal role in shaping consumer behavior. The Obviously team brings an exceptional range of global influencer marketing capabilities and a world-class technology platform that will further strengthen our offer to clients.”Further information: Alex Davis-Isaac, WPP +1 646-531-7724[email protected]About WPPWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.About VMLY&RVMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Named a Leader in the Gartner Magic Quadrant for Global Marketing Agencies for five consecutive years, VMLY&R is made up of more than 13,000 employees worldwide with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. The agency is behind award-winning campaigns for blue-chip client partners including Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer and Wendy's. For more information, visit www.vmlyr.com. VMLY&R is a WPP company (NYSE: WPP).About ObviouslyObviously is a global leader in social influencer marketing. Powered by our proprietary technology, we are a full-service agency that works with world-class brands and influencers. We set strategy, execute campaigns, and build authentic partnerships in the social space. In 2019, Adweek named Obviously the No.2 Fastest Growing Influencer Agency in the U.S. and the No. 3 Fastest Growing Influencer Agency Worldwide.rgb(7,0,45)...Read MoreRelated Contentrgb(7,0,45)Content type- Any -ArticleBAV BrandBasic pageBrandCase StudyClientCountryFlightItineraryJobLandingLocationPersonRegionRegional MenuSocial MenuStyleguideRelated Categories (field_related_categories)Related Clients (VERF selector)- Restricted access -. 30% ClubAbsolutACCAC Sparta PrahaActiviaadidasadidasAgeas Federal Life InsuranceALICORPAlproAmaroAmbliopia Campaña MundialAmerican Academy LarnacaAmnesty InternationalAmnesty InternationalAmnistía InternacionalArçelikAthosAustralian UnityBaby Quest FoundationBaileysBank of CyprusBank of CyprusbeIN SportsBetty CrockerBeymenBICBIMBOBiogen and FundAMEBlack Executive CMO AllianceBNP ParibasBond UniversityBoonthavornBootsBootsBreilBridgestoneBumble IndiaBurger KingCafé de ColombiaCaltexCanadian Women's FoundationCancer DojoCenter for ludomaniCenter ParcsCentrumCharalCity of HopeCoca-ColaCoffee ClubColgateColgateColizeyCristal BeerCytaDanoneDanoneDANONE AGUASDarnitsaDefence Force RecruitingDell IndiaDell TechnologiesDepartamento de la FamiliaDifflamEarthquake CommissionEdgarsEdgeEfes PilsenEgekildeElena'sEtiEurekaEuroLifeFantaFaxe KondiFaxe Kondi BoosterFederal Prosecution ServiceFluffyFootball Association of the Czech RepublicFordFordFOUSPFritz HansenGatdaGazeta.plGazeta.plGenerali Česká pojišťovnaGenikes InsuranceGEODISGeodisGileadGoldenGoodlife Health ClubsGoogleGoogleGreenpeaceGrigoriou AllantikaGrundigHarinera del ValleHeineken GroupHill'sHindustan UnileverHonest Eggs Co.HopiHuman Rights CampaignHuman Rights FoundationIchitan BeveragesIdéalIKEAIKEAIKEAIninalinnogyIntelIntelIt's Everyone's JourneyJCC Payment SystemsJCDecauxJohanniterKaracaKauflandKDogKFCKindness FactoryKraft HeinzLand Transport AuthorityLanitis | Coca-Cola HBCLazy SneakersLegacyLesieurLibertyLiberty BusinessLifeDirectLINK4Lombard Odier LottoMacca'sManpower RecruitmentMastercardMaxx FlashMediacorpmemory of nationsMeta PortalMigrosMilnutri Sure Ministry of HealthMint*dMiss AmericaMonash UniversityMondelezMotorolaMovistarMr. Brown CyprusMr. ProperNasha RiabaNational Library BoardNative Women’s Association of CanadaNetflixNetflixNew BalanceNew York Office of the MayorNiubizNo7Noizz.plOC ŠestkaOKEYOPAP CyprusOPAP Cyprus & Press and Information OfficeOpaviaOrlen UnipetrolOzFishPaulPeakPeople in NeedPernod RicardPfizerPilsner UrquellPizza HutPKU FoundationPozitifPrague Pride FestivalPRIME VIDEOPS4PugetPwCPZUQFCCQueensland RailRed BullReportérReutersRinsoRipcurlRipioRolling StoneRunTourRådet for Sikker TrafikSADIASalsas La ConstanciaSamsungSeezSettle CyprusSignalSophia For Children Sorriso (a Colgate-Palmolive brand)SpillemyndighedenSpotifySpriteSTAMMAStandard ProcedureStarbucksStats NZSuzukiTEBTECTelefónica VivoTennessee TourismTe Whatu Ora/Ministry of HealthThe Coca-Cola CompanyThe Coffee ClubThe Female CompanyTHINK!TUITwitterTürkiye İş BankasıU.S. Census BureauU.S. Dept. of Health & Human ServicesU.S. NavyUber EatsUnder ArmourUNILEVERUnipadsUnited RentalsupGradVehbi Koç VakfıViagra ConnectVictoria's SecretVodacomVodafoneVodafoneVodafone VakfıVolkswagenVolvicVoyTuristeando / Compañía de Turismo de Puerto RicoVýstaviště PrahaWaterAidWecasablancaWendy'sWendy's - Our RelationshipWhirlpoolWork by Berlin Cameron (a VMLY&R company)Work by GlitchWork by Scholz & Friends (a VMLY&R company)Work by TAXI (a VMLY&R company)Work by VMLY&R CommerceWork by VMLY&R HealthWork by WPP Open X and VMLY&R CommerceYemeksepetiYeni RakıYMCAZespriZywiec Zdroj (Danone Group)ÇiziČeská spořitelnaČeský svaz kanoistůİstanbul ModernRelated Locations (VERF selector)- Restricted access -- Restricted access -- Restricted access -- Restricted access -AmmanAtlantaAucklandBangkokBarcelonaBeijingBogotáBrisbaneBudapestBuenos AiresCaliCape TownCasablancaChicagoCincinnatiClevelandDallasDetroitDubaiHo Chi Minh CityIstanbulJakartaJohannesburgKalamazooKansas CityKarachiKrakowKuala LumpurKyivLimaLisbonLondonMadridMelbourneMemphisMexico CityMiamiMilanMinneapolisMontevideoMoscowMumbaiNashvilleNew DelhiNew YorkParisParsippanyPragueRio de JaneiroRogersRomeSan JoséSan JuanSantiagoSeattleSeoulShanghaiSingaporeSydneySão Paulo (VML)São Paulo (Y&R)TaguigUlaanbaatarViennaWarsawWellingtonInfluencer Marketing is Here to Stay – Opportunities for Brands in this Growing Market Influencer marketing is one of the most exciting new developments in brand... Influencer marketing is one of the most exciting new developments in brand communication today, said Atiyya Karodia, lead strategist of VML SA, a digital marketing, advertising and transformation agency. Krispy Kreme names VML creative agency partnerWPP unites Wunderman Thompson and VMLY&R to create global powerhouse in VML Share This Story
Influencer Marketing is Here to Stay – Opportunities for Brands in this Growing Market Influencer marketing is one of the most exciting new developments in brand... Influencer marketing is one of the most exciting new developments in brand communication today, said Atiyya Karodia, lead strategist of VML SA, a digital marketing, advertising and transformation agency.