Oct. 22, 2020The health practice at VMLY&R was announced as the winner of eight DTC awards — spanning clients including Chantix, Prevnar and Ocrevus. The awards, which showcase the best marketing and advertising across nearly 20 categories, were part of the 20th Annual DTC National Conference held virtually Oct. 20-21.Best Established Brand Website SILVER: CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR • VMLY&R developed the creative featured on the site Best Established Brand Digital / Social Media Campaign HONORABLE MENTION: CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR • We developed the creative assets for the campaign Best Point-of-Care Campaign SILVER: CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR • We developed the creative assets for the campaign Best Use of Celebrity in Campaign / PSA BRONZE: Pneumococcal Pneumonia: Terry Bradshaw (athlete) | Pfizer | VMLY&R, RXM • We developed social and CRM campaign assets Best Multicultural Campaign BRONZE: Prevnar 13 / Pneumococcal Pneumonia: Facebook Fotonovela | Pfizer | VMLY&R, Bravo Best New Brand or Indication Print Campaign HONORABLE MENTION: Ocrevus | Genentech, Inc. | VMLY&R Best New Brand or Indication Television Campaign HONORABLE MENTION: Ocrevus | Genentech, Inc. | VMLY&R Best Established Brand Television Campaign SILVER: CHANTIX® (varenicline) | Pfizer | VMLY&R...Read More Share This Story