Prescription for Success

DTC awards on display

Oct. 22, 2020

The health practice at VMLY&R was announced as the winner of eight DTC awards — spanning clients including Chantix, Prevnar and Ocrevus. The awards, which showcase the best marketing and advertising across nearly 20 categories, were part of the 20th Annual DTC National Conference held virtually Oct. 20-21.

Best Established Brand Website                              
SILVER: CHANTIX® (varenicline)  |  Pfizer  |  VMLY&R, Wunderman Thompson Health, Group SJR
•    VMLY&R developed the creative featured on the site
 
Best Established Brand Digital / Social Media Campaign                               
HONORABLE MENTION:  CHANTIX® (varenicline)  |  Pfizer  |  VMLY&R, Wunderman Thompson Health, Group SJR
•    We developed the creative assets for the campaign
 
Best Point-of-Care Campaign                    
SILVER:  CHANTIX® (varenicline)  |  Pfizer  |  VMLY&R, Wunderman Thompson Health, Group SJR
•    We developed the creative assets for the campaign
 
Best Use of Celebrity in Campaign / PSA                              
BRONZE: Pneumococcal Pneumonia: Terry Bradshaw (athlete)  |  Pfizer  |  VMLY&R, RXM
•    We developed social and CRM campaign assets
 
Best Multicultural Campaign                     
BRONZE:  Prevnar 13 / Pneumococcal Pneumonia: Facebook Fotonovela  |  Pfizer  |  VMLY&R, Bravo
 
Best New Brand or Indication Print Campaign                   
HONORABLE MENTION:  Ocrevus  |  Genentech, Inc.  |  VMLY&R      
 
Best New Brand or Indication Television Campaign                        
HONORABLE MENTION:  Ocrevus  |  Genentech, Inc.  |  VMLY&R        
 
Best Established Brand Television Campaign                     
SILVER:  CHANTIX® (varenicline)  |  Pfizer  |  VMLY&R