REBRANDING FOR GOOD

Rubber stamp reading, "United We Empower"

October 5, 2020

Over the last year, VMLY&R and the Women’s Foundation partnered to re-imagine, rename and rebrand the organization for a new era of empowerment. Last week, the KC-based organization unveiled its new name — United WE — and celebrated its new branding. VMLY&R KC led the charge on the pro bono relationship, including a digital refresh of the logo, colors, typography, and imagery, and partnered with 19 Below to produce a launch video that was unveiled at the organization’s annual event.

The rebranding coincides with United WE transitioning to a national footprint, expanding from its current base in the Midwest. United WE is now positioned to advance women’s economic and civic leadership to make meaningful change.