Recapping One of the Single-Most Impactful Commerce Events of 2020

Stage at Alibaba Singles Day

Alibaba Singles’ Day on Wednesday, Nov. 11 was the biggest retail event in the world. It was one for the record books! The Commerce team at VMLY&R has completed and rolled out a wrap-up of the event and its implications.
 
The wrap-up is a fabulous demonstration of global collaboration. Its creation was a joint effort between teams in the U.S. and Sydney.