Sprinklr Selects WPP’s VMLY&R as Digital Agency of Record

January 16, 2019

 

WPP’s VMLY&R, a global full-service marketing agency, today announced that it has been selected as the digital agency of record by Sprinklr, the world’s #1 social suite. VMLY&R will lead the evolution and repositioning of the brand.

Sprinklr’s mission is to help every organization make their customers happier. Its vision is to be the world’s most loved enterprise software company. Sprinklr achieves this by being customer obsessed, treating employees like family, and taking extreme pride in what they are building. Today, Sprinklr works with 1,500 of the world’s most valuable brands, including McDonald’s, Microsoft, Nike and Shell.

“As we kick off 2019, now is the time to get a fresh perspective on Sprinklr’s brand and focus on compelling content that resonates with our customers while aligning with our ambitious long-term strategic vision,” said Grad Conn, Sprinklr Chief Experience & Marketing Officer. “Creating human-to-human connections is a critical component of Sprinklr’s strategy, so we’re thrilled that VMLY&R shares our passion for customer-centric marketing. We look forward to partnering with an agency that deeply understands how to tell our story in creative and impactful ways.”

“For VMLY&R, this partnership with Sprinklr is an incredibly exciting opportunity to help the company lead and define a new category of enterprise software. Sprinklr has a completely unique unified platform in a changing social software market. They truly want to transform the way brands connect with customers,” said Eric Baumgartner, executive vice president, VMLY&R West. “Our aim is to bring the Sprinklr story to life and reposition Sprinklr as more than just a social media management platform but as a robust customer experience management platform that is helping brands build human, personalized customer relationships.”

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About VMLY&R

VMLY&R is a WPP global marketing agency that harnesses creativity, technology and culture to create connected brands. The agency has nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Electrolux/Frigidaire, Ford, Office Depot, Pfizer and Wendy's.

About Sprinklr

Sprinklr’s vision is to become the world’s most loved enterprise software company by helping every organization make customers happier. The Sprinklr Way – being

customer obsessed, treating one another like family, and taking extreme pride in who we are and what we’re building – is what matters most to our company. As the world’s #1 social suite, we provide large enterprises with a unified platform of Social + Messaging, Digital and CXM (customer experience management) capabilities for advertising, customer care and marketing. Headquartered in New York City with 1,400 employees, Sprinklr works with more than 1,500 of the world’s most valuable brands, including: Allstate, McDonald’s, Microsoft, Nike, NASA, Signify, Procter & Gamble, Samsung, Santander, Shell and Verizon. Sprinklr’s partners include Accenture, Deloitte, IBM, Microsoft, and SAP. For more information, visit sprinklr.com or follow us at @sprinklr