TENNESSEE TOURISM AND WENDY’S RING UP BIG WINS

Examples of work that won the REGGIE Awards

VMLY&R earned two awards in the 37th annual REGGIE Awards, presented by the Association of National Advertisers (ANA).

Tennessee Department of Tourist Development won gold in the Creativity & Innovation campaigns category for the submission “Laugh Tracker.” Team Wendy’s won bronze in the Influencer Marketing campaigns category for “Influencing the Relaunch of Spicy Nuggets.” 

The name — REGGIE — was originally chosen because it symbolizes results by “making the cash register ring” with consumers.