VMLY&R Elevates Jon Bird to Chief Retail and Commerce Officer

New York, NY, January 22, 2019 – VMLY&R announced today that Jon Bird has been promoted to Chief Retail and Commerce Officer. He will head up a global practice for the agency, creating commerce experiences for today’s connected brands.

The practice will work at the intersection of digital and commerce and employ elements of e-commerce, connected retail and relationship marketing for VMLY&R clients. The team will have a major presence in the U.S. as well as representation in all major markets, including China. The practice is currently working with clients in the U.S. including Hershey’s, General Mills, Office Depot and United Rentals.

“Jon has an unparalleled talent for identifying trends and uncovering insights in the retail sector,” said Jon Cook, Global CEO. “Commerce is increasingly digital and global, and Jon’s keen perspective and holistic outlook of today’s commerce and retail landscape will be invaluable to our clients and partners.”  

Lauren Miller has been named Managing Director of the practice and will work alongside Bird. Miller will manage the practice as a whole, plus direct specialist commerce strategists who will focus on areas including automotive, CPG and health.

Prior to being named Chief Retail and Commerce Officer, Bird spent two years as Executive Director, Global Retail and Shopper Marketing at VML, working on innovative retail programs such as digital ‘endless aisles’ and interactive induction cooktops for Electrolux/Frigidaire. In the past year, Bird also co-authored a WPP/VML report entitled The Third Era of Digital Retail with David Roth, CEO of The Store WPP, EMEA and Asia. Before joining VML, Bird served as the head of Labstore, Y&R’s global retail and shopper marketing division.

Prior to relocating to the U.S. from Australia in 2014, Bird was a founding partner and served as Executive Chairman of Y&R Group’s IdeaWorks, which became the region’s foremost specialist retail marketing agency.

Bird is a weekly contributor to Forbes sharing his insights on retail and regularly speaks at events and conferences all over the world from Sydney to Santiago.

VMLY&R is a global marketing agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Electrolux/Frigidaire, Ford, Office Depot, Pfizer and Wendy's.