VMLY&R embarks on new adventure as lead creative agency for World of Hyatt

Hyatt and VMLY&R logos

Hyatt Hotels & Resorts has announced the appointment of VMLY&R to its agency roster. VMLY&R is tasked with leading creative for World of Hyatt globally.

Headquartered in Chicago, Hyatt is a global hospitality brand with more than 1,250 hotels and all-inclusive properties in 76 countries across six continents.

Together with the Hyatt marketing team, VMLY&R will help bring Hyatt’s transformative travel experiences to a diverse global customer base through the vast portfolio of Hyatt brands.

VMLY&R was selected by Laurie Blair, vice president of global marketing at Hyatt, who joined Hyatt in September 2022.

“As Hyatt continues on a path of transformative growth, we want to ensure travelers understand all that World of Hyatt has to offer,” said Blair. “To help us bring that vision to life, we tapped the creative talent at VMLY&R. We are looking forward to collaborating closely with this agency who embodies the spirit of Hyatt through and through.

“There are few brands as iconic as World of Hyatt when it comes to travel and hospitality,” said Kristal Herr, executive director, client engagement, VMLY&R. “We couldn’t be more thrilled to help Hyatt deliver distinctive experiences for guests. We’re looking forward to leveraging our creative expertise to build a truly connected brand that brings Hyatt to the forefront of people’s minds as they explore the world.” 

World of Hyatt and VMLY&R will begin working together immediately.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.


About World of Hyatt

World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in Hyatt’s Timeless Collection, including the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, and UrCove brands; Boundless Collection, including the Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels,Hyatt Centric®, and Caption by Hyatt® brands; Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt® brands; and Inclusive Collection, including the Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas brands.Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits, including Guest of Honor, confirmed suite upgrades at time of booking, diverse well-being offerings, digital key, and exclusive member rates. With more than 40 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, and well-being focused experiences through the FIND platform, as well as the benefits of Hyatt’s strategic loyalty collaborations with American Airlines AAdvantage®, Small Luxury Hotels of the World™ and Lindblad Expeditions. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for Android and IOS devices, and connect with World of Hyatt on Facebook, Instagram,TikTok, and Twitter.

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