VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms for optimized marketing performance.
The ecosystem eliminates long-standing silos between ecommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize ecommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates and other product analytics collected daily from retailer websites around the world.
“As a premier commerce agency within the WPP network and long-standing partners with Profitero, we are looking forward to elevating our relationship to offer up differential insight and unlock growth for our clients together through enhanced commerce analytics capabilities,” said Jacquelyn Baker, managing director, commerce practice lead at VMLY&R.
Click here to read the full press release from Profitero.