VMLY&R today announced the promotion of Rafael Pitanguy to deputy global CCO. In this newly created role, he will be based in New York and work directly with Global CCO Debbi Vandeven. As a primary responsibility for VMLY&R, Pitanguy will lead creative for key client account Coca-Cola. In addition, he will continue to look after creative for the agency’s Brazilian market on key accounts. “Rafa has been celebrated on the most respected global stages for his ability to push our agency and brands to do high-impact, positive work for both business and the world. This promotion is a testament to the leadership and creative vision he brings to everything he does, and we’re thrilled to celebrate his continued growth with VMLY&R,” said Vandeven. With a career spanning more than 20 years, Rafael Pitanguy arrived at VMLY&R (then Y&R) in 2016 and has since transformed the agency into one of the foremost creative agencies in Brazil and worldwide. VMLY&R Brazil was named Cannes Lions Agency of the Year for two consecutive years, in the tracks For Good (2021) and Entertainment (2022). Earlier this year, Pitanguy received top honors for the agency’s work with Greenpeace Brazil in “Los Santos +3ºC,” imagining a climate-impacted Grand Theft Auto. In 2021, Pitanguy took home Brazil’s first-ever Glass Grand Prix for Starbucks’ “I Am.” VMLY&R Brazil was also named Agency of the Year at Effie Brazil and won the Grand Effie, the Professionals of the Year at Rede Globo, the GP of the Creation Club (Black Star) and the YouTube Works. Meio & Mensagem named Pitanguy among the 10 Communication Professionals of the Year for this work, as well as his advocacy and work on diversity initiatives within the agency. A graduate from PUC-Rio in advertising and publicity, and from UERJ in language and literature, Pitanguy previously served as creative vice president at Africa, and worked at both TBWA\ and Fischer in Portugal. Over the course of his career, he has worked with leading brands such as Vivo, Visa, Via, Colgate, Ambev, Itaú, Santander and Dell. In his free time, he works as a screenwriter and has had a feature film pre-selected by the Sundance Festival. He is also a teacher at Miami Ad School and is a Conar Board Member.Sleyman Khodor has also been promoted to deputy CCO in Brazil, supporting Pitanguy in the market. Khodor has worked with major domestic and global sponsors such as Brahma, Budweiser, O Boticário, Itaú, Santander, Unilever, Johnson & Johnson, Nissan, Marisa, Vivo, Claro, and Oi – and has won the market's top awards, among them, Lions in Cannes, Grand Effie, D&AD, One Show, and Professionals of the Year.Khodor built his career in many of Brazil’s largest ad agencies: he was a copywriter at Africa, JWT (now Wunderman Thompson), AlmapBBDO, and Talent Marcel, where he was creative director. In 2020, he was creative leader at Lew’Lara\TBWA, becoming one of the key names in the agency's transformation process. In March of this year, he joined VMLY&R as executive creative director and now takes on the challenge of becoming the agency's deputy CCO, leading a team of more than 125 creative and production professionals alongside Pitanguy....Read MoreRelated ContentContent type- Any -ArticleBAV BrandBasic pageBrandCase StudyClientCountryFlightItineraryJobLandingLocationPersonRegionRegional MenuSocial MenuStyleguideRelated Categories (field_related_categories)Related Clients (VERF selector)- Restricted access -. 30% ClubAbsolutACCAC Sparta PrahaActiviaadidasadidasAgeas Federal Life InsuranceALICORPAlproAmaroAmbliopia Campaña MundialAmerican Academy LarnacaAmnesty InternationalAmnesty InternationalAmnistía InternacionalArçelikAthosAustralian UnityBaby Quest FoundationBaileysBank of CyprusBank of CyprusbeIN SportsBetty CrockerBeymenBICBIMBOBiogen and FundAMEBlack Executive CMO AllianceBNP ParibasBond UniversityBoonthavornBootsBootsBreilBridgestoneBumble IndiaBurger KingCafé de ColombiaCaltexCanadian Women's FoundationCancer DojoCenter for ludomaniCenter ParcsCentrumCharalCity of HopeCoca-ColaCoffee ClubColgateColgateColizeyCristal BeerCytaDanoneDanoneDANONE AGUASDarnitsaDefence Force RecruitingDell IndiaDell TechnologiesDepartamento de la FamiliaDifflamEarthquake CommissionEdgarsEdgeEfes PilsenEgekildeElena'sEtiEurekaEuroLifeFantaFaxe KondiFaxe Kondi BoosterFederal Prosecution ServiceFluffyFootball Association of the Czech RepublicFordFordFOUSPFritz HansenGatdaGazeta.plGazeta.plGenerali Česká pojišťovnaGenikes InsuranceGEODISGeodisGileadGoldenGoodlife Health ClubsGoogleGoogleGreenpeaceGrigoriou AllantikaGrundigHarinera del ValleHeineken GroupHill'sHindustan UnileverHonest Eggs Co.HopiHuman Rights CampaignHuman Rights FoundationIchitan BeveragesIdéalIKEAIKEAIKEAIninalinnogyIntelIntelIt's Everyone's JourneyJCC Payment SystemsJCDecauxJohanniterKaracaKauflandKDogKFCKindness FactoryKraft HeinzLand Transport AuthorityLanitis | Coca-Cola HBCLazy SneakersLegacyLesieurLibertyLiberty BusinessLifeDirectLINK4Lombard Odier LottoMacca'sManpower RecruitmentMastercardMaxx FlashMediacorpmemory of nationsMeta PortalMigrosMilnutri Sure Ministry of HealthMint*dMiss AmericaMonash UniversityMondelezMotorolaMovistarMr. Brown CyprusMr. ProperNasha RiabaNational Library BoardNative Women’s Association of CanadaNetflixNetflixNew BalanceNew York Office of the MayorNiubizNo7Noizz.plOC ŠestkaOKEYOPAP CyprusOPAP Cyprus & Press and Information OfficeOpaviaOrlen UnipetrolOzFishPaulPeakPeople in NeedPernod RicardPfizerPilsner UrquellPizza HutPKU FoundationPozitifPrague Pride FestivalPRIME VIDEOPS4PugetPwCPZUQFCCQueensland RailRed BullReportérReutersRinsoRipcurlRipioRolling StoneRunTourRådet for Sikker TrafikSADIASalsas La ConstanciaSamsungSeezSettle CyprusSignalSophia For Children Sorriso (a Colgate-Palmolive brand)SpillemyndighedenSpotifySpriteSTAMMAStandard ProcedureStarbucksStats NZSuzukiTEBTECTelefónica VivoTennessee TourismTe Whatu Ora/Ministry of HealthThe Coca-Cola CompanyThe Coffee ClubThe Female CompanyTHINK!TUITwitterTürkiye İş BankasıU.S. Census BureauU.S. Dept. of Health & Human ServicesU.S. NavyUber EatsUnder ArmourUNILEVERUnipadsUnited RentalsupGradVehbi Koç VakfıViagra ConnectVictoria's SecretVodacomVodafoneVodafoneVodafone VakfıVolkswagenVolvicVoyTuristeando / Compañía de Turismo de Puerto RicoVýstaviště PrahaWaterAidWecasablancaWendy'sWendy's - Our RelationshipWhirlpoolWork by Berlin Cameron (a VMLY&R company)Work by GlitchWork by Scholz & Friends (a VMLY&R company)Work by TAXI (a VMLY&R company)Work by VMLY&R CommerceWork by VMLY&R HealthWork by WPP Open X and VMLY&R CommerceYemeksepetiYeni RakıYMCAZespriZywiec Zdroj (Danone Group)ÇiziČeská spořitelnaČeský svaz kanoistůİstanbul ModernRelated Locations (VERF selector)- Restricted access -- Restricted access -- Restricted access -- Restricted access -AmmanAtlantaAucklandBangkokBarcelonaBeijingBogotáBrisbaneBudapestBuenos AiresCaliCape TownCasablancaChicagoCincinnatiClevelandDallasDetroitDubaiHo Chi Minh CityIstanbulJakartaJohannesburgKalamazooKansas CityKarachiKrakowKuala LumpurKyivLimaLisbonLondonMadridMelbourneMemphisMexico CityMiamiMilanMinneapolisMontevideoMoscowMumbaiNashvilleNew DelhiNew YorkParisParsippanyPragueRio de JaneiroRogersRomeSan JoséSan JuanSantiagoSeattleSeoulShanghaiSingaporeSydneySão Paulo (VML)São Paulo (Y&R)TaguigUlaanbaatarViennaWarsawWellingtonThreading goodness into the fabric of our communities VMLY&R employee giving program surpasses $3M milestone VMLY&R unveils Inclusion Experience Advisory Council Share This Story