Welcoming VMLY&R MENA's New CCO

Miguel Bemfica has joined VMLY&R as chief creative officer for VMLY&R Middle East & North Africa (MENA). Bemfica joins from McCann Worldgroup, where he was the chief creative officer at MRM Spain the past five years. Previously, Miguel was a global creative director on Nestlé, Nespresso, Zurich, Coca-Cola, Starbucks and others for five years. He gained international recognition with Santander’s “Beyond Money,” which won the 2017 Entertainment Grand Prix at Cannes Lions Festival of Creativity.