World’s largest kiwifruit marketer Zespri appoints WPP global integrated team

Global AOR led by VMLY&R and Mindshare will scale Zespri’s presence across 53 countries

Zespri logo

Sept. 2, 2020

Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition, “Make Your Healthy Irresistible”, through communications, experience, commerce and technology. 

The global AOR, led by VMLY&R and Mindshare, will scale Zespri’s presence  
across 53 countries. 

Zespri is the world’s leading kiwifruit brand, working on behalf of more than 4,300 growers in New Zealand and around the world with operating revenues of USD $2.2 billion. 

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