WPP Appoints New Creative, Data and Regional Leadership to its Team Supporting Ford

Pictured, left-to-right: Marc Sanford, Babita Baruah, Amanda Phillips, Jason Xenopoulos

Pictured above, left-to-right: Marc Sanford, Babita Baruah, Amanda Phillips, Jason Xenopoulos

WPP today announced several senior executive appointments to strengthen further its leadership team servicing Ford Motor Company. 

Jason Xenopoulous will become Global Chief Creative Officer overseeing WPP’s work on Ford while continuing in his role as Co-Chief Creative Officer for North America at VMLY&R. 

Marc Sanford will take on the Global Chief Data Science and Platform Officer role, leading efforts to further enhance personalization models for Ford customers and strengthen key platform partnerships. 

Amanda Phillips joins WPP as Regional Client Lead for Europe after most recently leading global brand operations for Jaguar Land Rover. Phillips brings a deep understanding of and focus on strategic marketing, customer experience and journey planning, as well as media and communications. 

Babita Baruah has been appointed Regional Client Lead for the International Markets Group after successfully leading GTB India as Managing Partner. Babita is passionate about the intersection of consumer behavior, culture, and technology.

Bill Burkart will become the Global Lead on Commercial/B2B. Burkhart is President of Wunderman Thompson’s B2B practice and has built global solutions for brands across various industries, including technology, packaged goods, ecommerce, and retail, among others.

Robert Guay, WPP’s Global Client Leader for Ford, said: “These strategic leadership appointments reflect our ongoing promise to bring WPP’s best talent and expertise to Ford even more effectively, while also delivering an industry-leading employee experience for our team members.”  

WPP supports Ford globally with an integrated team of agencies with expertise across communications, commerce, experience, and technology. 

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