Beth Ann is the Global Chief Executive Officer of VMLY&R Commerce– WPP’s end-to-end Creative Commerce agency, created from the combined the talent, expertise and scale of powerhouse global agencies Geometry and VMLY&R. Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth at the intersection of physical, digital and social. She continues to drive innovation in this space with a belief that Commerce holds the most untapped creative potential to grow brands and people.
In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and the power of creativity to drive positive societal impact.
A worldwide traveler born in Baltimore (though she considers herself more of a Bostonian at heart—especially when it comes to sports loyalties!) Beth Ann graduated with a BA from Syracuse University’s Newhouse School and an MBA from Boston University in Organizational Behavior. Beth Ann was a founding member of a successful startup purchased by Omnicom, led TracyLocke as the first female CEO in its one-hundred-year history, as well served as the first Global Chief Marketing Officer of Westfield Corp and CEO for Kantar Consulting Americas. She most recently served as Global CEO of Geometry.
Beth Ann is a voice on IE&D issues and has been recognized as an AdAge Woman to Watch, is a member of WPP’s X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet.
While she sees work as personally fun and a bit of an endurance sport, she also is an avid runner, loves cities and making them better, and spending time with her husband, family, and close friends.