Christianna Gorin

Christianna’s remit is to expand and formalize the application of our connected brands positioning for CX in health so that it’s underpinned by science. Putting CX at the core of all our business continues to be a big differentiator for VMLY&R and health is no exception. Chistianna’s role involves the integration of creativity, science, technology and culture to design connected brand experiences for consumers and health care professionals.  

Her position as chief experience officer underlines VMLY&R HEALTH’s commitment to the delivery of fully integrated solutions that transform health business for the future. 

With her origins in health consultancy and insight, Christianna spent over 20 years in healthcare, offering strategic vision for HCP and global Rx launches on behalf of manufacturers including Lilly, Novartis, and Boehringer Ingelheim. Her consumer and health advocacy experience includes award-winning work for Pfizer, Merck and PhRMA. Christianna is also an active mentor for young talent and women leaders. 

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Co-lead, North America and Chief Experience Officer, VMLY&R HEALTH