As chief operating officer, Craig leads vital aspects of VMLY&R, including channel activation groups, project operations management, human resources, talent acquisition and properties. He ensures that the agency meets the evolving needs of both clients and employees by removing obstacles to great work and growth.
Craig also takes charge of cross-discipline and cross-office integration, workforce planning and organizational strategy. He is involved in strategic planning for VMLY&R’s offices in Nashville, Atlanta and Bogotá, and helps manage a variety of our relationships with partner companies.
Before VMLY&R was established in 2018, Craig worked at VML for 14 years. Before joining VML as director of client service in 2004, Craig was vice president of global advertising and promotions at Burger King. While there, he managed an annual budget of more than $300 million for creative, media, multicultural, kids marketing, merchandising and cross-promotional programs. Prior to Burger King, Craig served as managing director of worldwide advertising and sponsorships at Northwest Airlines and managed a $100 million annual budget for domestic and international advertising. He started his marketing career in Los Angeles working in account management at J. Walter Thompson.