Fernando Taralli

Chief Integration Officer, LATAM

Fernando is the chief integration officer of VMLY&R LATAM. Before VMLY&R was established, Fernando led VML Brasil, collaborating on the introduction of several brands to the Brazilian market, including Groupon, Expedia, Netflix and Dafiti, since 2011. He also led digital evolution engagements for brands such as Colgate-Palmolive, Oi telecom, GE, Kimberly-Clark and DeVry. Under his leadership, VML Brasil was recognized as a digital leader by Grupo Consultores.

Fernando’s strong commitment to clients’ business results has helped build true partner-agency relationships. His passion for innovation led VML to create Colgate’s first web series in the market and to introduce the largest retailer, Casas Bahia, on ecommerce.

Fernando is a digital media enthusiast and has served as key speaker at several online media festivals and seminars. In addition to leading VMLY&R LATAM, Fernando is a major supporter of social initiatives and often collaborates with the Attorney General’s Office of São Paulo. Through pro bono work, he has brought attention to several of Brasil’s important social causes.