Fernando Taralli

Fernando is Chief Integration Officer of VMLY&R LATAM and CEO of VMLY&R Brazil, which was awarded Effie Agency of the Year in 2021. He has been a senior leader of the VML brand since 2011, when it arrived in the country. 

He led the agency's merger with Y&R and today leads a team of more than 500 people, servicing more than 30 accounts.

With an extensive national and international career, always linked to the area of innovation, Fernando was regional director at Sony Electronics and VP of Wunderman Cato Johnson in the United States. In Brazil, he served as CEO of Energy Y&R, EVP of Wunderman and director at Rapp Collins.

Throughout his career, he has worked with brands such as AkzoNobel, Citibank, Colgate Palmolive, Dafiti, Ford, Groupon, Grupo Petrópolis, Mobly, Nespresso, Netflix, Oi Telecom, Universal Pictures, Via (Casas Bahia, Ponto, banqi), Viacom, Visa, and Vivo. ​