Jason Xenopoulos

Chief Vision Officer and CEO, NYC

As chief vision officer, Jason is responsible for driving VMLY&R’s long-term vision and global positioning.

Jason is an accomplished entrepreneur whose creative ventures span all areas of media, from film and TV to music, advertising, and the internet. He’s been a driving force as an agency founder, CEO, and award-winning commercial and film director.

Prior to his role at VMLY&R, Jason founded NATIVE in 2010. The company grew into Africa's leading digital agency before becoming part of the VML network in 2013. Under Jason’s leadership, NATIVE VML won a host of local and international awards, including being named Global Entertainment Agency of the Year at Cannes Lions in 2017 and 2018.

Jason was crowned All Africa Entrepreneur of the Year at the annual CNBC All Africa Business Leaders Awards, which honors remarkable leadership and business game-changers. Jason also regularly judges local and international award shows, including Cannes Lions, Clio, New York Festivals, Andy, Webby, Creative Circle, Loeries and Dubai Lynx.