Liz Cole

As Executive Director and U.S. Head of Social at VMLY&R, Liz oversees a rapidly growing collective of 100+ social media strategists, specialists and community managers focused on helping brands drive meaningful engagement with consumers. Liz has been at the helm of social strategy for brands at all stages of maturity in social marketing – from brands formalizing their approach for the first time, to those fine-tuning their effectiveness based on emerging insights in the space.

Over her career, Liz’s work has driven relevance, reputation, and revenue for brands like Kimberly-Clark, Whirlpool, Kellogg's, Mizkan, Kraft Heinz, MillerCoors, ALDI, PPG Paints, Constellation Brands, Sargento, Jimmy Dean, Beam Suntory, and CDW.