Luke Hurd

Luke Hurd is an Augmented Reality (AR) Influencer and Director of Experience Design specializing in all things "Metaverse" at VMLY&R. He is the official creator and instructor for Meta’s Spark AR Curriculum courses and Certification framework, including giving presentations about AR all over the world at Meta’s campuses - including New York, London, Los Angeles, Chicago, San Francisco, and more.

An official Spark AR Partner, TikTok Effect House Creator, as well as an Official Lens Creator for Snapchat, Luke has a unique perspective around the trends of mass-audience AR, resulting in his work being featured on Good Morning America, Adweek, NBC News, and more. His latest clients include heavy hitters like Facebook, NASA, and National Geographic where he provides creative direction, design, and development to AR experiences that reach hundreds of millions of people around the world each day.

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  • Luke Hurd
Director Augmented Reality and Experience Design (Web3/Metaverse)