McKay Hathaway

McKay Hathaway, has been working on Wendy’s at VMLY&R since 2017. He has helped Wendy’s expand its presence in social and digital, specifically in gaming, leading the brand and the agency to their first Cannes Grand Prix for Keeping Fortnite Fresh in 2019. Our resident gaming expert, not to mention an avid gamer (taking his console with him when he travels for business).

Before joining VMLY&R, McKay worked on Nintendo, Red Bull, Adidas, Lexus, Honda, Turkish Airlines, Applebee’s, Vitaminwater and Royal Carribean at Leo Burnett, Crispin Porter + Bogusky, Kastner and MullenLowe.