Michael Stich

Chief Business Officer

For more than 20 years Michael and his teams have helped companies understand and capitalize on innovation. Today he serves as VMLY&R Advisory’s chief business officer. A new organization focused on expanding the promise of a world-class end-to-end agency, VMLY&R Advisory helps CMOs, CGOs, and their peers build marketing leadership and helps them accelerate change across their organizations.

Michael and his team advise top clients in many industries, including automotive, CPG, retail, energy, technology and healthcare. Engagements include proprietary landscape assessments, growth strategy development, marketing capability building, change leadership and alliance planning.

Prior to his VMLY&R Advisory role, Michael served as chief executive officer for Rockfish and helped merge Rockfish with VML in 2017-18.
Prior to Rockfish, Michael served in senior marketing, strategy, and venture capital roles for Bridge Worldwide (now Possible), Texas Instruments, McKinsey, and Dell.
He helped launch the first $999 multimedia PC, the Windows 2000 desktop for Dell, the integrated xDSL/802.11n/VoIP broadband gateway, and multiple consumer web and mobile innovations. 

Michael is a frequent speaker and writer on a variety of digital marketing topics, including ecommerce, mobile, digital shopper, search, analytics, user experiences and startups. He was recognized as the COO winner of the C-Suite Awards by the Cincinnati Business Courier. 

Michael is a happy husband and father of four, an adviser to Fortune 50 companies and startups alike, and loves to play guitar at church on Sundays.