Michael Sussman

Michael is an Effie, Cannes Lion, and Emmy award-winning strategist, and the CEO of BAV Group. He oversees BrandAsset® Valuator, the world’s largest database and brand equity model.

Michael’s brand consulting team works with an array of brands and clients across sectors, including strategy work for Xerox, Dell, New Balance and Target; tracking work for clients including Harley-Davidson, Nestlé Purina, Campbell’s and Panera; and partnership work with the NFL, American Express, NBC and the Olympics.

Michael holds a PhD in applied psychology. He has contributed as an industry expert to Ad Age, Advertising Week and Campaign US, and has been a guest presenter at SXSW, the Advertising Research Foundation, Yale University, NYU, and the Columbia Business School.

  • Portrait of Michael Sussman.
CEO, BAV Group