Natxo Diaz

Natxo Díaz is Global Head of Health Craft. In this role he supports the Chief Creative Officers across VMLY&R Health’s offices around the world to establish a global standard for health craft, as well as driving the network’s vision to create human-centered, award-winning campaigns for health.

Natxo is a leading creative director passionate about the health industry, craft and creativity, technology and business transformation. He started his career in consumer, digital, e-commerce and commerce, CRM and advertising, before moving into health 8 years ago as creative director for Ogilvy Health Spain. In 2020, he was appointed chief creative officer for VMLY&R Health Spain in 2020.

Under Natxo’s creative leadership, VMLY&R Health has been named as Health Agency of the year in Spain by El Publicista (2021 and 2022) as well as the #2 creative agency in Spain over all categories. His campaign ‘Sugar Kids’ was named most awarded campaign in Spain in 2022 across both FMCG and Health categories.

Natxo has worked with clients such as Telefónica, Movistar, Endesa, Spanish Red Cross, Repsol, Toyota, SAP, DHL, Warner Bros, Spanish Ministry of Defense and Ministry of Consumer Affairs. In the pharma space, he’s worked across diverse range of therapeutic areas for GSK, Reckitt Benckiser, Pfizer, Novartis, Janssen, J&J, AstraZeneca, Gilead, Roche, MSD, Merck, Boehringer Ingelheim, Lilly, Novo Nordisk, Takeda, Almirall, Beiersdorf, Daiichi Sankyo, Biogen and Bristol-Myers Squibb.

Natxo is a prolific juror for international festivals such as Clio, Eurobest, Dubai Lynx, El Ojo, AD STARS, Connections, Lisbon International Advertising Festival and AdForum’s PHNX Awards. He has been president of the jury at Aspid Awards and Salud Festival.