Laura Jones

Rethinking Brand Value: Beyond Pricing & Promotions


Chief Strategy Officer, BAV Group

This session was presented at RE/IMAGINE What's Next, the third of a multi-part series. Learn more at

In recessionary times, consumers and brands make tough choices on where to cut back — and, where to invest. In this hopeful talk, we’ll uncover actionable insights marketers can use to unlock the psychology behind value-based decision-making to best position their brand during challenging times.

Laura Jones

Laura Jones is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the world’s largest and longest-running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across many major industry categories.
As a founding member of WPP’s Initiative for Real Growth, Laura contributed to the development of an industry-leading growth framework to deliver sustained, humanized, business growth. A passionate advocate of advancing inclusion and diversity in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls’ Lounge, Cannes Lions School, Mumbrella 360, and The One Club. She holds a B.S. in business administration from the Villanova School of Business.

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