The Da Vida Code

In the 16th century, Leonardo da Vinci painted the Mona Lisa seeking for the effect of her enigmatic smile to disappear when looking directly at her and to reappear when you move your gaze to other parts of the painting. The play on shadows reinforces the sensation of unease produced by the smile.

Based on this, and as a result of the name of the KISQALI clinical development programme, MONALEESA, we created a gamified training course with a storytelling set in the world of Da Vinci, where thrills, intrigue and suspense make for an entertaining and different training experience.

We had to train the sales force on the management of HR+, HER2- metastatic breast cancer, on the mechanism of action of CDK inhibitors and on the evidence of KISQUALI in an entertaining way that would make it easier to take the knowledge on board and to encourage teamwork, the feeling of belonging to a group and a healthy rivalry between colleagues.