Ripio is a start-up bitcoin and digital payments company that is working to boost crypto adoption in Argentina.
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Argentina's economy is historically volatile, so it's population commonly saves up in US dollars. In August 2018, the market was affected by a huge devaluation of the peso.
The radio advertisement titled “Dollar Agony,” in the video above, was based on the real values of the dollar that came after — painting the picture that if you save your physical money and are robbed, it could be worth a dramatic amount based on the day you fell victim.
- One bronze and one shortlist at the Cannes Lions Festival of Creativity