Dollar Agony

Tying in to recent events, Dhélet VMLY&R in Argentina created a thought-provoking radio advertisement for Ripio to promote their bitcoin and digital payment services.


Ripio is a start-up bitcoin and digital payments company that is working to boost crypto adoption in Argentina.


Argentina's economy is historically volatile, so it's population commonly saves up in US dollars. In August 2018, the market was affected by a huge devaluation of the peso. 

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The radio advertisement titled “Dollar Agony,” in the video above, was based on the real values of the dollar that came after — painting the picture that if you save your physical money and are robbed, it could be worth a dramatic amount based on the day you fell victim.

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