ChallengeWhen Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps. To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established.rgb(7,0,45)...Read MoreIdeaNo matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations. Underground rapper "Dilla" delivered the core piece: a hymn to the universal power of food - "Erstmal Essen". With a music video, the song went viral. rgb(7,0,45)...Read MoreResults#4 on Spotify playlist "German Hip Hop Underground"#5 on Spotify playlist "German Hip Hop New"21% increase in awareness44% Sales Growth (in campaign cities during campaign duration)rgb(7,0,45)...Read Morergb(7,0,45)