Triggering a wave of inclusivity across the Arabic-speaking world...Read MoreContextThe Arabic language contains pronouns that refer to both women and men. But brands and government entities across the Middle East often go the easy route and use the masculine form to address everyone....Read MoreIdeaTwitter is the place where important conversations happen, change is triggered and voices are empowered, so we saw an opportunity to change the narrative: by introducing the world's first feminine Arabic language option on Twitter — a permanent addition to Twitter's backend. This permanent addition to Twitter's backend was coupled with the #FeminineArabic campaign, inviting brands to speak more inclusively and use the feminine form of Arabic to address their female audiences....Read MoreResultsTrending topic in UAE, Egypt, and KSA18 million+ views on launch day140+ media outlets covering the campaign+23% brand partnership increase50+ region's leading brands committed to inclusive language...Read More