The One For One CanThis lead us to Geoff, the charming Head of Heinz Beanz Innovation. We introduced Geoff to Australia via a heart-warming three-minute animation. The film followed Geoff’s life, from a young boy with an unusual obsession with Beanz, to a man, who invented new Beanz can sizes to suit his growing family....Read MoreSupported by an integrated campaign, the film has been viewed over 26.9 million times and Geoff’s cans sold out within the first fortnight.Simultaneously with the film, Geoff’s cans appeared in the real world too. Our new labels completely overhauled the iconic on-shelf packaging – marking the first major branding for Heinz change in almost 90 years.Finally, a product change that had everyone in tears, for all the right reasons....Read MoreGeoff’s journey shows that there’s always a Heinz Beanz portion to fit any moment in life.We wanted to show shoppers that the four new can sizes were inspired by the different reasons and ways our shoppers love Heinz Beanz.