Give Life to the Night

  • Red Bull Gives Life
Red Bull Pursues Dreams

In Vietnam, there are still communities filled with aspiring dreamers who don’t have access to properly lit areas to pursue their dreams after the sun sets.

We discovered that it’s not the lack of passion or motivation, but the absence of facilities that holds back dreamers.

As the leading energy drink in Vietnam, Red Bull wanted to stay true to its mission of giving people the energy to charge ahead into their dreams.

With Red Bull, we created Give Life to the Night, an LED billboard powered by 2,475 Red Bull cans that absorb and store energy from the sun to light up the night.

  • Red Bull Give Life to the Night