Hyundai

"This Is Us"

This campaign gives people a glimpse of hope and shows Hyundai is with them — not only with words but with concrete acts of help.

The story of the film is a deep insight on humanity: as much as we tend to go crazy and panic, do panic shopping and close borders, when life hits us really hard, when times are really bad we are there for each other. There are incredible acts of compassion across all borders, all religions, all ethnics. This shows what humanity can be. This is what Hyundai as a brand is all about — to contribute to profound progress for humanity.