Iftar is the meal with which Muslims end their daily Ramadan fast, often shared by the family. But not every Iftar meal has everyone on the table. The tradition of family breaking the fast together at Iftar was losing its importance. Betty Crocker wanted to preserve this tradition and make family members refresh their connection by spending quality time together.
We worked with Betty Crocker to create an experience called Iftar of Lights, a unique tablecloth that lights up only when every family member is at the table.