Iftar of Lights

  • Grid of images showing the different Betty Crocker tablecloths for the Iftar of Lights campaign
Sharing During Ramadan

Iftar is the meal with which Muslims end their daily Ramadan fast, often shared by the family. But not every Iftar meal has everyone on the table. The tradition of family breaking the fast together at Iftar was losing its importance. Betty Crocker wanted to preserve this tradition and make family members refresh their connection by spending quality time together.

The circuit is complete only when all the plates are on the table.
Sharing During Ramadan

We worked with Betty Crocker to create an experience called Iftar of Lights, a unique tablecloth that lights up only when every family member is at the table.

  • Light gray and cream slide that says, ‘A unique tablecloth that keeps the family together at Iftar’ and details how it works.
    Light gray and cream slide that says, ‘A unique tablecloth that keeps the family together at Iftar’ and details how it works.
  • Tablecloth designs for the Iftar of Lights campaign with the headline: ‘A unique tablecloth that keeps the family together at Iftar.’
    Tablecloth designs for the Iftar of Lights campaign with the headline: ‘A unique tablecloth that keeps the family together at Iftar.’